In 1980 the Central Group,
Thailand’s largest retail conglomerate, founded Central
Plaza Hotel Public Company Limited to handle the launch of its
own hotel/mall/convention centre development in the expanding
Ladprao area in northern Bangkok. The hotel opened in April
1983 and became the foundation of a network of deluxe and first-class
properties in Thailand, and on 26 June 2007, in recognition
of the need to establish a strong identity of its own, the hotel
company initially named Central Hotels & Resorts rebranded
to Centara Hotels & Resorts. Its spa brand, Centara Spa,
rebranded to SPA Cenvaree.
The original hotel is now Centara Grand at Central Plaza Ladprao
Bangkok, and has been long established as one of the city’s
leading upscale hotels for both accommodation and the MICE industry.
Since the rebranding the group has further expanded throughout
Thailand and, starting from late in 2009, began strategic growth
overseas with the opening of its first resorts in the Maldives.
Today, Centara Hotels & Resorts is Thailand’s leading
hotel company, with 46 properties covering all the main tourism
destinations in Thailand. A further 21 resorts in the Indian
Ocean, in Maldives, Mauritius and Sri Lanka; the Far East, in
Bali, Laos and Vietnam; and Africa and the Middle East, in Ethiopia,
Oman and Qatar, are either open or in project.
Centara operates six hotel brands, thus ensuring that a broad
range of holidaymakers will find a hotel or resort that will
fulfil their needs. Centara Hotels & Resorts also operates
26 branches of SPA Cenvaree, one of Thailand's most innovative
spa brands, together with its value brand Cense by SPA Cenvaree,
which provides core spa services for busy travellers. The company's
Kids' Club is available at all the family-friendly resorts to
take care of the youngsters and teens. The hotel company also
has three state-of-the-art convention centres in Bangkok, and
two in north-eastern Thailand, one being located in Udon Thani
and the other in Khon Kaen.
Central Plaza Hotel Pcl was the first hotel company in Thailand
to receive the Royal Warrant of Appointment from His Majesty
King Bhumibol Adulyadej late 2013.